Brand audit and health check

Reviews the context in which the brand is currently operating or intends to launch into. Explores how the brand is performing across key performance attributes- including internal brand management processes, to understand the potential for enhancement. Designed according to client need, this analysis may draw on qualitative and quantitative inputs, according to availability.

Brand definition

Following comprehensive analysis of relevant inputs, and working with management, identifies and articulates a clear summary of how the brand can compete, with a simple, clear, differentiated idea. This may inlclude insights, promise, values, personality etc. and can be used as a springboard to visual identity and design direction.

Brand architecture and naming

Determines the optimal relationship between different activities and operations of a business and how these should be represented in the market place- which may included creating a brand name. Naming is both a rational and creative process that will lead to either a descriptive name or something more ownable (abstract or evocative) according to the strategy. As well as the name generation and screening, we also undertake initial availability checks.

User Experience

Evaluates the highs and lows on the customer journey, how this compares with benchmarks and opportunities to optimise. May lead to revisions in existing approach or fundamental innovation in the interface with customers.

Communications and messaging

Reviews current approach to comms. by media and audience. Identifies messaging priorities according to context. Evaluates and recommends creative approach and style, giving clear examples which may ‘re-work’ existing approaches. Trains and coaches personnel responsible for comms.